Detect. Respond. Act.

Aurum is a suite of self-hosted products — Intercepts, Resolve, and Unify — that work together to find what matters in your data, respond to it, and do something about it. Automatically.

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Aurum vs. The Alternatives

Most data automation tools are built for cloud-first, engineering-heavy teams with large budgets. Aurum is built for data operations teams that need enterprise-grade automation on their own infrastructure — at a price that makes sense.

The core difference

Aurum’s three products — Intercepts, Resolve, and Unify — form a closed loop that most platforms don’t offer at any price: detect a data exception, automatically start a business response, and execute a data pipeline to act on it. Self-hosted. Per-server pricing. No cloud dependency. No per-query or per-user metering.

Aurum vs. dbt Cloud

dbt is a SQL transformation tool popular with data engineers. It’s good at what it does — but it’s a cloud service, priced per seat, and doesn’t do exception management or business initiative automation.

dbt Cloud

  • ~$100/seat/month (Team plan)
  • Enterprise: $20,000–$100,000+/year
  • Cloud-hosted — queries run on dbt’s infrastructure
  • SQL transformation focus — not query automation or exception detection
  • No exception management layer
  • No business initiative or response tracking
  • Requires data engineering skills
  • No Windows-native deployment

Aurum

  • From $2,000/year per product
  • Per-server — not per seat
  • Self-hosted — your data never leaves your network
  • Intercepts: SQL query library + exception detection + automated delivery
  • Resolve: structured business response to detected exceptions
  • Unify: data pipeline execution triggered by exceptions or schedules
  • Built for DBAs and data ops teams — no data engineering background required
  • Windows Server native

Best for Aurum: Teams that need to detect and respond to data exceptions — not just transform data. Teams that can’t or won’t send data through cloud infrastructure. Teams priced out of per-seat models.

Aurum vs. Databricks

Databricks is a powerful unified analytics platform built for large-scale data engineering. For most mid-market data ops teams, it’s architecturally complex, cloud-only, and significantly overbuilt — at a price to match.

Databricks

  • Consumption-based DBU pricing
  • Typical mid-market spend: $30,000–$150,000+/year
  • Cloud-only (AWS, Azure, GCP)
  • Requires Spark, Python, and data engineering expertise
  • Built for large-scale analytics and ML pipelines
  • No exception management or initiative tracking
  • Significant onboarding and infrastructure overhead

Aurum

  • From $2,000/year per product — predictable annual cost
  • No consumption-based billing — run unlimited queries
  • Self-hosted on Windows Server — no cloud required
  • SQL-native — no Spark or Python required
  • Built for SQL Server environments and ERP integrations
  • Intercepts + Resolve + Unify cover the full detect-respond-act loop
  • Deploys on existing infrastructure — no new cloud accounts

Best for Aurum: Teams running SQL Server who need data automation and exception management — not large-scale Spark-based analytics. Teams where cloud cost and complexity are blockers.

Aurum vs. Informatica

Informatica is an enterprise data integration platform with decades of history. On-premise versions exist, but they’re expensive, complex to deploy, and built for large IT organizations with dedicated integration teams.

Informatica

  • Cloud: $2,000–$5,000+/month
  • Enterprise on-premise: $50,000–$200,000+/year
  • Complex deployment and ongoing administration
  • Built for large enterprise IT integration teams
  • Steep learning curve
  • No SQL exception management layer
  • No business initiative or response tracking

Aurum

  • From $2,000/year per product
  • Straightforward deployment on existing Windows Server
  • Designed for lean data ops teams — not large IT departments
  • SQL Server native — integrates with existing ERP environments
  • Unify handles data pipelines; Intercepts adds exception detection
  • Resolve closes the loop with initiative and response tracking

Best for Aurum: Mid-market organizations that need data pipeline and integration capabilities without the cost, complexity, and staffing overhead of an enterprise integration platform.

Aurum vs. SQL Server Integration Services (SSIS)

SSIS is included with SQL Server and many teams use it as a starting point. It’s powerful for basic ETL, but it has no modern UI, no exception management, and packages become fragile technical debt over time.

SSIS

  • Included with SQL Server — no additional license cost
  • Visual Studio-based development environment
  • Packages become fragile and hard to maintain
  • No exception management or alerting layer
  • No business initiative tracking
  • Scheduling via SQL Server Agent — limited visibility
  • Requires developer skills to build and maintain
  • No management portal or results delivery

Aurum

  • From $2,000/year per product
  • Modern web UI — accessible to DBAs and ops managers
  • Modular pipeline construction in Unify — maintainable and documented
  • Intercepts adds exception detection on top of query automation
  • Resolve tracks the business response to exceptions
  • Built-in scheduler with health monitoring and auto-restart
  • Results delivered via web portal and email automatically
  • Full execution logging and audit trail

Best for Aurum: Teams outgrowing SSIS or SQL Agent jobs who need better visibility, exception management, and a maintainable automation platform — without migrating off SQL Server.

Aurum vs. Apache Airflow

Airflow is an open-source workflow scheduler popular with Python-based data engineering teams. It’s flexible and powerful — but requires DevOps expertise to deploy, has no Windows-native support, and isn’t built for SQL Server environments or ERP integration.

Apache Airflow

  • Open source — free to self-host
  • Managed (Astronomer): $500–$5,000+/month
  • Requires Python skills to write DAGs
  • Linux/container deployment — no Windows-native support
  • Significant DevOps overhead to deploy and maintain
  • No exception management or business initiative layer
  • No ERP-native integration or SQL Server focus
  • No management results portal

Aurum

  • From $2,000/year per product
  • No Python required — SQL-native automation
  • Windows Server native — deploys alongside existing SQL Server
  • No DevOps team required
  • Intercepts handles scheduling with full visibility and alerting
  • Resolve adds exception-driven initiative tracking
  • Built for ERP environments and SQL Server data ops
  • Management portal delivers results automatically

Best for Aurum: Teams running Windows Server and SQL Server who need a scheduler and automation platform they can deploy without a Python/DevOps team.

Resolve vs. Jira / ServiceNow

General-purpose issue trackers like Jira and ServiceNow require someone to manually create a ticket when an exception is found. Resolve creates Initiatives automatically when Intercepts detects an exception — and can trigger Unify pipelines as part of the response.

Jira / ServiceNow

  • Jira: ~$8–$15/user/month
  • ServiceNow: $100+/user/month (enterprise)
  • Issues created manually — someone has to notice the exception first
  • No SQL query integration — not data-aware
  • No ERP connection or data pipeline triggering
  • General-purpose — not built for data operations workflows

Resolve

  • From $2,000/year (per-server, not per-user)
  • Initiatives created automatically when Intercepts detects an exception
  • Data-aware — Initiative has full context of what the query found
  • Can trigger Unify pipelines as part of the Initiative response
  • Built specifically for data operations exception management
  • Audit trail tied directly to the data exception that triggered it

Best for Aurum: Data operations teams that need exceptions detected and tracked automatically — not manually. Teams where the response to a data issue may include automated data actions, not just human follow-up.

Quick Reference

Capability Aurum dbt Cloud Databricks Informatica SSIS Airflow
Self-hosted / on-premise✓✗✗Partial✓✓
Windows Server native✓✗✗✗✓✗
SQL Server native✓PartialPartialPartial✓Partial
Scheduled SQL query automation✓PartialPartial✓✓✓
Exception detection & alerting✓✗✗✗✗✗
Business initiative / response tracking✓✗✗✗✗✗
Data pipeline builder✓✓✓✓✓✓
ERP integration✓✗Partial✓PartialPartial
No Python / DevOps required✓✗✗Partial✓✗
Per-server pricing (not per-user)✓✗✗✗N/AN/A
Starting annual cost$2k/product$1,200/seat$30k+$24k+IncludedFree / $6k+

See Aurum for Yourself

Request a demo and we’ll show you exactly how Intercepts, Resolve, and Unify compare to what you’re using today — and what it would cost to switch.

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